Media Case Studies
Advertising, marketing and media professionals come to Pitney Bowes Business Insight for integrated location intelligence solutions to effectively target media audiences, define delivery zones and increase ad sales in broadcast media, print and outdoor advertising.
Helping publishers increase circulation and advertising revenue
Pitney Bowes Software (Formerly MapInfo) Location Intelligence Supports Accurate Customer Profiling and Effective Target Marketing For MediaNews Group’s Inland Custom Publishing Division.
Mentor Graphics selected Pitney Bowes Software’s Data Quality Solution to improve the quality of their customer contact data.
Using geodemographic segmentation to demonstrate media reach
Helping this advertising agency reach it’s customers’ target markets